旺季来临，跟卖升级，亚马逊卖家该怎么办？

随着旺季的到来，跟卖也活跃了起来。今天小编在某知名论坛上看到这样一个求助帖子。发帖人称，“产品被跟卖了，然而跟卖者竟然发邮件给发帖人，说可以收费帮他赶走跟卖。”

邮件原文如下：

“Hello, We are a third party service provider.

We can help you remove other sellers from selling your listing..

Contact us if you need: [**]2864880849”

如今跟卖都做到这个程度了，不得不说现在的跟卖都没下限了，百运网温馨提醒广大卖家做好预防工作！

如何防止被跟卖？

1.Listing 日常监控

作为亚马逊卖家除了每天要盯紧自己的Seller Central后台之外，卖家更要从消费者的角度观察自己的产品listing。

看看有多少人卖跟你一样的产品，如果发现超过一家，就表示你已经被跟卖了。当然并不需要每天都查看，可以设定一定的周期，定时查看是否被跟卖即可。此外，也可以用酷鸟卖家助手的跟卖监控功能，添加ASIN24小时监控产品被跟卖的情况，以便及时处理跟卖者。

 2.加大亚马逊品牌投入

在亚马逊站外建立自己的品牌网站，可以很好的避免被跟卖的情况。因为独立站能够减少对亚马逊流量的依赖，不受到亚马逊的规则限制，除了能够避免跟卖，这也是许多大卖家的一个长远的经营用户的策略，更重要的是卖家们可以管理自己的用户。

3.在产品上增加品牌标识

减少被跟卖的另外一个方法是在产品上增加品牌标识，让消费者有清晰的品牌认识。卖家可以在产品包装上突出品牌Logo，同时在产品上印刷上品牌Logo，在产品图片拍摄的时候，尽量的展示出产品和Logo，同时能够附带上带Logo的独特包装信息。

4.亚马逊品牌备案

卖家可以通过在亚马逊平台进行品牌备案申请，完成信息的填写即可进行申请，同时不要忘了需要提前准备一个公司的官方网站。

若不幸被跟卖，该如何反击？

首先与跟卖者联系，邮件警告让其下架产品，态度一定要强硬，让跟卖者清楚跟卖可能导致的严重后果，可参考以下警告邮件模板：

Dear “ B ”,

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ".

" A " holds federal trademark registrations in the United States. So“ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which“ B ”utilizes our trademarks and images protected by copyright.

“ B ”currently has at least one listing on Amazon.com for products that utilize“ A’s”trademarks and/or copyrights without authorization. See the following ASIN: ××××××××××。

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ”'s infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.
Legal on behalf of " A

如果他们执意不肯下架，卖家则可以直接进行test buy步骤 ，你去购买准备投诉的那个店铺的产品，以此证明他的产品有问题或者侵权了，然后卖家与亚马逊的Seller Performance Team联系。

点击网址链接：http://www.amazon.com/gp/help/reports/contact-us 进入选择" Report a violation of our rules "。

某些长期跟卖的卖家，可能会察觉出来是要做test buy ，这时他们会立刻更改店铺名，有可能就白投诉了，不过店铺名可以随时更改，Seller ID却不会改变。同时，卖家需要提供跟卖者所销售的产品与Listing描述不符合地方，拍照为证。且要详细描述跟卖者所售产品与你正版产品的差异，投诉邮件要合理陈述内容，为了快速解决跟卖问题，卖家要及时把下列资讯提供给亚马逊客服。

1.The ASIN/ISBN of the item's detail page and the product title(ASIN/ISBN的详细信息页面和产品标题)

2.The store or business name of the seller you are reporting(卖家的商店或公司名称)

3.Your order ID(你的订单ID)

4.A concise explanation of the violation(违反的理由)

注意：投诉邮件中不要提到“Trademark”or“Copyright”，否则会被转到亚马逊Legal Department，然后就没有然后了，对Test buy的order，卖家可申请退货，要求对方负担运费和全额退款。

经亚马逊调查之后情况属实，则会要求该跟卖者立即下架，且有可能会被要求退款给购买他产品的买家。

亚马逊也有可能会给你如下回复：抱歉，我们没有办法帮您删除跟卖者的 Listings。此时你可以权利人身份进行投诉，点击网址链接：

https://www.amazon.com/gp/help/reports/infringement

如果卖家已经注册了商标，通过这个入口的投诉成功率在90%左右，如果投诉失败，则可换一个亚马逊客服，重新开case投诉。

亚马逊产品被跟卖了，一定要全力反击，将产品做起来从来都不是件容易的事，背后不知道花费了多少时间、人力、财力，“卧榻之侧，岂容他人酣睡”，希望以上方法能够对大家有所帮助，最后，百运网祝大家旺季大卖！

 

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